2017: My Year of Branding Dangerously

The received wisdom in self-publishing circles is that the best way to build your eBook sales is to build your “platform”. In other words, you need to market yourself. You need to create your brand. Having a brand means that people know what to expect and so, if they like your stuff, they feel safe in buying […]

How Kickstarter and IndieGoGo hide failed campaigns from Google and other search engines

Today, I wanted to spend my lunch time exploring Storium. I couldn’t remember what is was called and so I Google-d for “online story telling game”. The top ranked entry was Storium’s Kickstarter campaign, with its own website languishing down in fifth place. It occurred to me that all the effort that goes into promoting […]