The Placebo Effect Works Even When You Know You’re Taking a Placebo

Think the placebo effect only works if you don’t know that you’re taking a placebo? Think again. A new study is the first to demonstrate a beneficial placebo effect for lower back pain sufferers who knew they were taking a placebo. Pain was reportedly “30 percent less” even though the patients in the study knew […]

How I woke up feeling fantastic today, and how you can too

I woke up feeling fantastic today. I mean, really fantastic. I’ve heard people say that they “spring out of bed” in the morning – today I literally did it. Instead of waking up, bleary-eyed, groping for my tablet (that is also my alarm clock) and then slumping down into the pillow again in the hope […]

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