How to win an Election using System Justification and Prospect Theory

Trump, Brexit, and now the French Elections. Yes, whilst many will be breathing a collection sigh of relief that the centrist Emanuel Macron defeated the right-wing Marine Le Pen but, when the dust settles, we might find time to ask ourselves how a political movement less than a year old (Macron’s “En Marche”) managed to […]

“Strong and Stable” – a lesson in the use of consonance, rhyme-as-reason, and the Keats Heuristic

It’s General Election time here in the UK and, right now, if there was one phrase that seems to be on everyone’s lips it’s “Strong and Stable”. Or, at least, it’s on Theresa May’s lips. A lot. A staggering ten times during the final PMQs and who knows how many times since then in rallies, […]

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I pretended to be somebody I wanted to be until finally I became that person. Or he became me.

​I pretended to be somebody I wanted to be until finally I became that person. Or he became me. – Cary Grant I don’t know much about Cary Grant but this quote has stuck with me for years. For a while I actually thought it was from Errol Flynn, but doing some research recently I […]

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Five Rules for Becoming a Human Lie Detector with Eye Movement Cues

Being able to tell when someone is lying to you is a hugely powerful skill, especially if your work involves negotiation, interviewing, or questioning individuals. Today’s high performance hypnosis tip is all about understanding eye movement cues and how, with practice, you can become a “human lie detector”. You might have heard of eye movement […]

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The Placebo Effect Works Even When You Know You’re Taking a Placebo

Think the placebo effect only works if you don’t know that you’re taking a placebo? Think again. A new study is the first to demonstrate a beneficial placebo effect for lower back pain sufferers who knew they were taking a placebo. Pain was reportedly “30 percent less” even though the patients in the study knew […]

Why bananas can defeat the Wisdom of Crowds

I’ve used “The Banana Experiment” as an example of the dangerous of “group-think” and the “that’s how we’ve always done it here” mentality many, many times. I’m not 100% sure where I heard it originally, or if the experiment itself actually really happened. I don’t think either matter, as they’ve never been a problem in […]

Cure Insomnia with Auto Suggestion

It has been estimated that more than 50% of adults have suffered with insomnia or other sleep problems at some point in their lives. Let’s face it, we’ve all lost a night’s sleep at some point through worry, anxiety, or stress. Shakespeare called sleep “sore labour’s bath, Balm of hurt minds, great nature’s second course, Chief nourisher in […]

General Purpose Auto Suggestion Script

This is my “General Purpose Auto Suggestion” script that I have tailored over time based on the original text from Emile Coue in “Self Mastery through Conscious AutoSuggestion”. I recommend recording this script for yourself on your phone and listening to it, using headphones, on a loop whilst going about some simple chores at home. […]

Alpha, Beta, Delta, and Theta – How do Brainwaves change with Hypnosis?

The frequency of electrical activity in the brain can be measured, in cycles per second/hertz, using an electroencephalogram. Changes in mental state and activity produce changes in the frequency of our “brain waves”, with four distinct states being relevant to hypnotherapy. The beta state, between 14-30 Hz, is the normal awake & conscious state of […]